We needed a database of Slovak music to show how that national repertoire is seen by media and streaming platforms, how can we give it greater visibility in radio and streaming platforms, and what are the specific problems why certain artists and music is almost invisible.
Regulating black box, private algorithms and data monopolies is only a first step to damage control. Deploying white, transparent algorithms and building collaborative or open data pools can only guarantee fairness in the digital platforms, in recommendations, and generally in the use of AI.
I’d say we all know the potential of the internet and big data, but the best we can do right now is just let as much happen with that as we can. We don’t really feel like we have any control over what happens in that area or our overall “success” on social media.
Tammy is a bilingual Slovak, who is more at home singing and dreaming in the English language than in the country’s language, and she thinks this is not what the local audience expects from her. No wonder that she is looking for ways to expand their universe beyond the country borders.
Katarzia's latest album tour was postponed indefinitely because of Covid-19. She signs in Slovak, and would like to stick around – as soon as the pandemic is over, she would like to return to the clubs and play for her fans.
You need to have 1000x more followers to double the routes leading to your artist profile and recordings with the current algorithms. We need new recommendation engines to dig out the local artists buried under a pile of international hits.
Big data algorithms will increase injustice and breach social norms if they are trained on improper data, or the algorithms are biased -- this is why we place so much emphasis on algorithm transparency and input data transparency. Facebook, Apple or Spotify are often criticized for helping the spread of hate, for example. But how can an algorithm turn racist?
It was hard at the beginning to convince artists to take a part in the show, because it was hard to describe the whole idea. After the first show, everything went better, because the artist could see exactly what I wanted from them. Now, the response is way better of course.
Forgetify is an application that is “recommending” you songs that have never been played on Spotify - not even by their families, friends or foes. When you design a recommendation engine for an artist or a label, you want to avoid that their songs ever arrive to Forgetify.
Big data creates injustice. We want to help small venues, independent small businesses, great artists and dedicated fans to make algorithms work for them. We create locally relevant recommendations and measure their effect.