Machine learning

The problem of the music industry is not too little, but too much data. Music is drowning in numbers, and it has too little resources to turn much data into valuable information. We have shown that we open collaboration is the key to success.

Forgetify is an application that is “recommending” you songs that have never been played on Spotify - not even by their families, friends or foes. When you design a recommendation engine for an artist or a label, you want to avoid that their songs ever arrive to Forgetify.

Big data creates injustice. We want to help small venues, independent small businesses, great artists and dedicated fans to make algorithms work for them. We create locally relevant recommendations and measure their effect.

I would like to use this example as a start of series how we are thinking about connecting musicians and their fans in new ways with the help of AI and big data. How we are planning to bring back life to the small venues after the pandemic? How we try to keep the link between musicians and their audience alive in this very sad year?