music-export

Tammy is a bilingual Slovak, who is more at home singing and dreaming in the English language than in the country’s language, and she thinks this is not what the local audience expects from her. No wonder that she is looking for ways to expand their universe beyond the country borders.

People usually discover new music in their young age as they are forming their own personal identity with their peer group. The size of the music discovery population has changed dramatically across Europe in the last 30 years. We placed the data in the Demo Music Observatory.

Understanding how concerts, festival audiences and recordings are crossing borders

Which are the European countries that can successfully export songs on a streaming platform? What are the differences in cross-border hits from the UK, France, Germany, the Netherlands and Sweden?